What Is Attraction Marketing
Over the past few years the term “Attraction Marketing” has really become the buzz word of business, especially with businesses online.
Let’s look at each individual word and get a better understanding of what “Attraction Marketing” actually is:
The action or power of evoking interest, pleasure, or liking for someone or something; Physics: a force under the influence of which objects tend to move toward each other
The action or business of promoting and selling products or services, including market research and advertising.
So I guess if you bring those words together, you get attraction marketing…
“The action or power of evoking interest, pleasure or liking for someone or something and then being able to promote and sell a product or service that you have identified through your research will meet that need”
(Well that is what I would understand attraction marketing would mean)
If you believe the gurus, they would say that unless you have a solid foundation in the understanding and implementation of attraction marketing, you are not going to be able to get a foot hold and compete against those who do.
Do I agree with attraction marketing?
Well yes and yes.
Since 1990 I have been in the sales industry. Yes, I do believe that network marketing is another form of sales and if you have a problem with that, then I am afraid to say that you will need to get over it.
In that time, I have been very blessed to always be able to be at the top of the game. I have always wondered why. Yes I do believe mainly it is because of the blessing I receive from God however, I also believe that it is the skill He has given me in dealing with people and making them feel comfortable around me.
I once heard a saying that goes:
“All things being equal, people will deal with the people they like,
all things not being equal people will still deal with people they like”
In a nutshell, that saying typifies Attraction Marketing. People will do business with you because of the way you make them FEEL. Do you make them feel good about who you are and what you represent?
It does not matter what sphere of influence you work in, whether it be online or offline, attraction marketing works in both.
If you are dealing with people through your offline strategies, then you will use the same basics with the people you are dealing with online.
Help people to understand you are interested in THEM…find out what their problem is and give them a solution that will fix their problem.
You then become the fountain of knowledge they have been looking for and the person who is able to direct them in the way they need to go, and help answer their questions.
This is what attraction marketing is…treating people well, finding out their needs and having the answers they are looking for.
Unfortunately, many people may know the answers, but not know how to get these answers to the people who have the questions.
This is where marketing comes in and this will be the subject of my next post.
Attraction marketing will become one of the most important aspects of moving your business forward.
Attraction Marketing is NOT something that is new, in fact it is the way things have been bought and sold (or should I say: sold and bought) forever.
People are attracted to WHAT they want by the person who is able to give it to them the WAY they want it…
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