Talk about frustration – My mother in law just purchased a similar product from someone else…
As I walking out my door today to go to my Hapkido lesson, my wife called out and said: “honey my mother just bought an omega 3 oil from another company…”
Well after a few expletives under my breath, I just smiled and thought about what I just learnt from this experience.
Besides it being a major blow to my ego, I knew there was something I had to learn.
What was it?
Well I guess there are a myriad of things, but for me it all came down to this one thing…education!
That’s right, “education”.
I call it training my prospects and my clients.
I once heard it said “Tell don’t sell”… I like that.
You should always be training your clients and prospects on your business and your products. Making them aware of new products and strategies you are developing.
It is to do with the looking zone. Everyone is always going in and out of the looking zone. They may not be ready to buy at the exact time that you want to sell, so if you have a way to stay in contact with them, you will find that you will be the first person that comes to their mind when the time is right.
I use an auto-responder. It is a simple way to be able segment my emailing list and send relevant information, information that they are actually interested in. eg; I send business information to people interested in business, health info to people interested in health, and weight loss info to people interested in weight loss.
This makes sure that I am only sending out the information that I know they will be interested in looking at.
So back to my mother in law, what is my plan? Well besides not sending her a christmas present, I have decided that when she comes to stay in about 6 weeks time for a short break, I will be sitting down with her and taking her through all the products we have. It should only take about 4 hours, but if she would like to eat and have a bed to sleep in for the 2 weeks she is here, this will be a pre-requisite.
I would love to hear about your experiences. Have you ever had a friend or relative not buy from you but buy an inferior product from someone else? Let us know and tell us your story. This could be a really cool thread.
Did This Help You? If so, comment below and tell me what you liked, if you have an opinion, share that as well!
Network Marketing Training by James Hannan
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